Over the last couple of months there have been a few “most influential wine people on the Internet” type lists circulated. They’ve all been quite good indicators of wine related influence on the net, within the scope of what qualifies to make each list of course. I’ll briefly go over two of these…
The VinePair Wine Web Power Index is a list that, as they state, “measures the influence of selected wine websites within the United States. We looked at web traffic, social media influence and organic search relevance to produce our scores”. This list is gaining quite a bit of respect within the wine industry but it does have a “world view” limitation – it only rates websites in the USA. Even though close to half of the people who follow us across all of our social mediums are from the USA, The Wine Wankers could never appear on this list because we are using an Australian domain name.
The Wine Hub produced a list of the top 24 Klout scores within the wine industry. I will go into Klout in a little more detail at the bottom of this post but the short of it is that Klout is the premier ranking agency for influence on the net. The Wine Hub’s list is good and uses Klout to determine rankings but it too has a limitation. It seems to only rate individuals and leaves out multi-member wine entities and wine organisations.
After reviewing these two lists I decided to create a couple of lists of my own using the well accepted influence rankings of Klout and also the rankings of the second most widely accepted agency, that being Kred. My two lists not only include individuals, they also include wine entities and organisations involved in wine media. I’ve used the lists from VinePair and The Wine Hub as the starting base for my searches.
So, here are the 100 most influential wine entities on the net as at mid July 2014.
|KLOUT RANKINGS||KRED RANKINGS|
|Rank||Wine Entity||Score||Rank||Wine Entity||Score1||Score2|
|1||Wine Spectator||87||1||Ken “alawine” Waggoner||951||10|
|2||Jancis Robinson||84||2||The Wine Wankers||922||9|
|3||Decanter Magazine||82||3||The Drinks Business Magazine||914||7|
|4||Tim Atkin||81||4||Jancis Robinson||905||7|
|Jamie Goode||81||5||Rick Bakas||904||9|
|6||The Wine Wankers||80||6||Wine Spectator||904||5|
|Reverse Wine Snob||80||7||Reverse Wine Snob||898||9|
|Alder Yarrow||80||8||Randall Grahm||895||8|
|10||The Wine Hub||77||10||Cliff Brown||893||9|
|Randall Grahm||77||11||Wine Enthusiast||890||7|
|12||Andre Ribeirinho||76||12||Wine Twits||889||8|
|13||Wine Folly||74||13||Tim Atkin||887||8|
|Wine Harlots||74||14||Eric Asimov||885||7|
|15||Paul Mabray||72||15||Jamie Goode||882||8|
|Marilena Barbera||72||16||Olly Smith||874||8|
|Fabien Lainé||72||17||Wine Harlots||870||8|
|Dusan Jelic||72||18||The Wine Hub||868||8|
|Magnus Reuterdahl||72||19||1 Wine Dude||860||9|
|20||Ken “alawine” Waggoner||71||20||Palate Xposure||850||9|
|Russ Beebe||71||21||Natalie MacLean||846||8|
|Ilkka Sirén||71||22||Robert Joseph||842||8|
|23||Sip on This Juice||70||23||Wine Folly||840||8|
|The Drinks Business Magazine||70||24||Snooth||835||6|
|Emmanuel Delmas||70||25||Andre Ribeirinho||823||8|
|Robert Joseph||70||26||Dusan Jelic||818||8|
|Vincent Pétré||70||27||Bruised Grape||816||9|
|Ana Sofia Oliveira||70||28||Robert Parker Jnr||816||3|
|Robert McIntosh||70||29||Sip on This Juice||815||9|
|30||Grape Friend||69||30||Will Lyons||815||8|
|Rick Bakas||69||31||Robert McIntosh||814||8|
|32||Julie Brosterman||67||32||Dr Vino||814||7|
|John Corcoran||67||33||James Suckling||804||7|
|Andrea Petrini||67||34||Paul Mabray||802||8|
|Peter Handzus||67||35||Twe Sommelier||799||8|
|Jameson Fink||67||Wine Library||799||8|
|Meg Maker||67||37||Emmanuel Delmas||798||8|
|Jasmine Hirsch||67||38||Magnus Reuterdahl||796||9|
|Wine Sisterhood||67||39||Alder Yarrow||794||6|
|40||Wine Twits||66||40||Lenn Thompson||793||9|
|Eric Asimov||66||41||Marilena Barbera||793||8|
|Clayton Bahr||66||42||Hande Leimer||792||9|
|Elisabetta Tosi||66||43||Meg Maker||792||8|
|Simon Woolf||66||44||Russ Beebe||788||8|
|45||Wine Enthusiast||65||Evan Dawson||788||8|
|1 Wine Dude||65||46||Oz Clarke||788||6|
|Ryan Opaz||65||47||Wine Sisterhood||787||8|
|Mario Scheuermann||65||Enobytes Wine||787||8|
|Giampiero Nadali||65||49||Michelle Williams||786||9|
|Wine Consumer Magazine||65||50||Jameson Fink||786||8|
|51||Erik Johnson||64||51||Erik Johnson||785||8|
|David White||64||52||David White||785||7|
|Wine Walkabout||64||53||Marcy Gordon||784||8|
|Twe Sommelier||64||Leslie Hartley-Sbrocco||784||8|
|Gwendolyn Alley||64||55||Alice Feiring||784||7|
|Wisequeen Donna Jackson||64||56||John Corcoran||784||5|
|Ralf Kaiser||64||57||The Academic Wino||783||8|
|Lynton Manuel||64||58||Vincent Pétré||782||8|
|Debra Meiburg||64||Wine Compass||782||8|
|60||Robert Parker Jnr||63||60||Debra Meiburg||782||7|
|The Drunken Cyclist||63||61||The Drunken Cyclist||779||8|
|Tom Wark||63||62||Tom Wark||777||6|
|Travelling Corkscrew||63||63||Travelling Corkscrew||773||8|
|Will Lyons||63||64||Talia Baiocchi||773||7|
|Natalie MacLean||63||65||Jason Solanki||772||8|
|The Academic Wino||63||66||Mark Oldman||772||7|
|Christian Schiller||63||67||Andrea Gori||771||8|
|Adam Japko||63||68||Grape Friend||771||7|
|Olly Smith||63||69||Ryan Opaz||770||7|
|70||Wine Searcher||62||70||Wine Searcher||769||6|
|Cliff Brown||62||71||Adam Japko||768||7|
|Andrea Gori||62||Jennifer Simonetti-Bryan MW||768||7|
|Talia Baiocchi||62||73||Hudson Valley Wine Goddess||767||8|
|Dr Vino||62||Ilkka Sirén||767||8|
|Mark Oldman||62||Clayton Bahr||767||8|
|Lenn Thompson||62||Peter Handzus||767||8|
|Peter Liem||62||Magnus Ericsson||767||8|
|78||Michelle Williams||61||50 States of Wine||766||8|
|Magnus Ericsson||61||79||Christian Schiller||763||8|
|50 States of Wine||61||80||Fabien Lainé||763||7|
|Wine Compass||61||82||Jasmine Hirsch||762||7|
|Hudson Valley Wine Goddess||61||83||Wine Walkabout||758||8|
|Frankie Cook||61||84||Elisabetta Tosi||756||7|
|85||Richard Jennings||60||85||Richard Jennings||754||6|
|Bruised Grape||60||86||Tristan Fairbanks||752||8|
|Jennifer Simonetti-Bryan MW||60||87||Peter Liem||752||3|
|Palate Xposure||60||88||Julie Brosterman||747||7|
|Oz Clarke||60||89||Gwendolyn Alley||743||7|
|Alice Feiring||60||Frankie Cook||743||7|
|Evan Dawson||60||91||Simon Woolf||742||7|
|James Suckling||60||92||Wisequeen Donna Jackson||739||8|
|Brett Jones||60||93||Brett Jones||735||6|
|Enobytes Wine||60||94||Ralf Kaiser||733||7|
|Leslie Hartley-Sbrocco||60||95||Mario Scheuermann||730||7|
|Wine Library||59||97||Giampiero Nadali||722||6|
|Tristan Fairbanks||59||98||Wine Consumer Magazine||642||5|
|99||Jason Solanki||58||99||Ana Sofia Oliveira||632||5|
|100||Marcy Gordon||56||100||Lynton Manuel||609||4|
And look who makes it up towards the top of both lists – shameless self-promoting mission complete! ;-) I won’t lie, I did put this together to see how we ranked against all other wine entities on the net and we are honoured to be up there with some serious wine legends. I can’t help but feel a bit of Wayne’s World moment… “we’re not worthy”.
It took quite some time to conduct the searches to get these results so if I’ve missed anyone please forgive me (and let me know so I can update the lists). There’s a good chance I have missed some entities especially towards the bottom of the lists because the more I searched the more wine peeps I found. Eventually I had to call it a day.
To make the lists an entity must have wine media as its primary focus. Our own limitation within our lists is that wineries themselves and wine companies do not qualify. There’s quite a few wineries in the 60-70 range on Klout.
What do I make of the two lists?
Due to the differences in the methodologies used by the two systems to calculate the scores, the rankings of each wine entity is often quite different on each list (everyone appears on both lists).
Both systems use complex algorithms to come up with their rankings but they are still just computer programs which means important aspects of a wine entity’s presence on the Internet may be missed. In saying that, both systems are regarded “as good as it gets”. In other words, there is no better way to measure influence objectively.
I’ve seen Klout behave quite erratically. Over the last 2 months our score has jumped from 75 to 80 then back down to 75 again on numerous occasions. It may be 80 for a week, 75 for a few days, back up to 80 for a couple of weeks, then back to 75. It has been stable at 80 for over 2 weeks now. A 5 point jump at this level is extreme so some anomaly is triggering this.
It’s interesting to note that although a few highly-regarded old-media wine entities make the list there’s some that don’t. We need to ask ourselves how relevant this list is to the real wine world. Is a strong wine presence on the Internet, and in particular social media, actually important? Is this the future of wine media? I don’t believe it is the future at all to be honest, I believe it is the now! Of course, I would say that considering where we rank, so take it as you will.
About Klout –
Klout uses various networks to measure influence including Twitter, Facebook, LinkedIn, Wikipedia, Instagram, Bing, Google+, Tumblr, Foursquare, YouTube, Blogger, WordPress, Last.fm, Yammer and Flickr to derive a score out of 100. Apparently a score of 63 puts you in the top 1-5% of all entities rated. Read more about Klout here.
About Kred –
Kred only measures social media influence derived from Twitter and Facebook. It has 2 scores, one out of 1000 measuring social media influence and one out of 12 measuring outreach, ie how “social” an entity really is. Apparently a score over 750 puts you in the top 1% and a score over 800 puts you in the top 0.1% of all entities on social media. Read more about Kred here.
Update (July 17th 2014): Controversy! The most recent comments have made me realise that I need to adjust or clarify a few things, those being:
– I mentioned in the post that I used the lists from VinePair and The Wine Hub to build my own list, and on top of that I searched and searched until I ran out of steam. I always knew that there would be wine peeps that I’d missed. All people who raise their hand, or have it raised for them, and that deserve to be on the list will be added.
– Unfortunately some entities that were in the top 50 will be moved down to the section just under the top. Take that section as the 50+ section, those people are still very important when it comes to wine influence on the net and often they may not be top 50 in one list but are in the other. (Note: The list has been expanded to 75+. See below)
– There’s another limitation that has come to light and that I won’t be changing and that is that this list is about entities whose prime focus is wine. If their focus is 51% food, 49% wine for example (based on no scientific calculation other than my arbitrary decision, sorry) they don’t make the cut. If I was to include foodies who are wine bent they’d knock off most of the list. This is why Food and Wine magazine doesn’t appear, they’d surely top both lists.
– OK, yes, I haven’t used the specific “Wine” category that Kred has in their rankings. For those that don’t know, Kred has a global score, which I’ve used, and numerous categories including wine. Klout does not have categories so the Klout score is like the Kred global score, therefore, I’ve decided that the Kred global score stands as the most important one just for the purpose of “like for like”. I will note though that everyone on the list score much higher on Kred’s topic of wine. Maybe next time I will add a third Kred column for this.
– Lastly, thanks to everyone for participating and giving their feedback. Highly valuable in this iterative process.
Update (July 17th 2014): Now the top 75+ Seems like there’s been a bit of interest in this list and no one wants to be left off, understandably. Due to the additions the list has grown to 75+. Why not? The more the merrier, it just adds value. :-)
Update (July 21st 2014): Now the top 100 I’ve had many responses to this post and based on the feedback the list has become the top 100. Unless there’s been a major omission there will not be any further change and the list will remain at 100… it’s a good number for the list and I think it is now very comprehensive. I was pointed to two further sources, the Wikipedia list of wine personalities and the Vintank most important blogger list. I researched the two links (and the associated comments) and discovered that although some people made the cut there were many that didn’t. It just proves again that internet and social media influence is a new world of wine and many well-known wine identities don’t have a strong enough presence to make the lists. Maybe they don’t care, and so be it.
The list is now closed… I’ve got to move on!